Today in the era of digital world. It’s imperative for any business to have an online presence to survive. And for that reason, the first thing that comes to our mind are websites. As technology evolves with each passing day, things become more competitive.
Same scenario is with websites. They’re not a text of information written on a page no more. It must have an ambiance of friendly welcoming your visitors. Give them a feeling of at home. They can sit back and relax, and you show them around.
It’s up to you how you entertain your visitors and make them stay longer. It depends on how user-friendly your website is. Below we will discuss some tips to make your website user-friendly.
Listen to Your Audience
Businesses have websites only for their customers. Their inputs and feedback should be the core of your website design. Asking them what they want to see in your website will be the best approach.
Few years back, ESPN asked their regular visitors what they want to see on their website’s homepage? They took the feedback and added many features to their website. This generates a 35% increase in their revenue. It seemed like a small gesture, but its return was outstanding.
Make your Website Load At Lighting Speed
This is one of core tips to make your website user-friendly. Nobody wants to wait for website to load more than 3 seconds. A survey shows that visitors want a website to load under 2 seconds. If its more than 3 seconds, they more likely abandon your website.
Speed does matter if you want visitors to stay and do business with you.
There’re several tools out there to assist you in that regard. Google’s Page Insights and Pingdom. They will test your website and provide you a report. Mentioning steps that you can take to optimize your website.
Precise and In-Depth Information
When a user lands on your web page, they want to get the information they want. To make a decision about your product and services. If a user has to hunt for information, its quite possible they get frustrated and leave. The more in depth and accessible information you can offer, the better.
Convenient and Intuitive Navigation
When a visitor lands on your web page, first thing he sees your navigation. Your web page navigation must be intuitive. Means it adheres the established conventions that make it look like users to expect it.
Don’t try to invent your own navigation. Despite if you try to explain it, users won’t bother to learn it. A good navigation menu should be straight forward with concise links. If you have large menu, along with submenus items. It’s a better practice to use mega menu on second thought. It helps users to navigate through the site and able to find what they want swimmingly.
Choose Color Palette of Your Website Wisely
It’s a core aspect of making your website user-friendly. You should have a perfect balance between beauty and clarity. Not only your color palette of website makes sense of your industry. Also, your background color should compliment the colors of fonts you use. Keeping in mind that they won’t make user’s eyes to strain.